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Branding b2b
NAMING
What is naming about?
A child needs a name! What is true in life is also true in marketing. Your company name characterises the first impression you make on potential customers (and applicants). The same applies to products and services. The name is part of the identity. That is why finding a name is particularly important in the brand context. It’s not just about any name, but about an apt association with the value proposition. Sometimes, however, a single name is not enough; a systematic nomenclature is required to consistently characterise an entire product range.
In practice, this is often a difficult endeavour. A company lacks the necessary detachment to be able to reliably assess name ideas and their effect. The name should also be memorable. And everyone should be able to pronounce it. It must be available and stand out from the competition
What can we do for you?
Based on your brand platform and your value proposition, we create names for your products, services or company. We emphasise meaningful names that resonate with your brand and have international appeal.
That’s why bb&b’s creative process is usually preceded by a semantic analysis of the brand context. Building on this, we use native-speaker copywriters and creative techniques to develop various suggestions. After an initial analysis of possible conflicts with existing brands, we present you with a selection of the best ideas.
We then support you in making the final decision through to the official registration of the intellectual property.
For example